BDA Strategic Plan Goals

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In September 2022, the BDA Board of Directors adopted a Strategic Plan with six goals, each with its own set of strategies to guide the BDA's approach to addressing issues and convening members.

Goal 1: Activate Safe and Attractive Downtown Spaces
The BDA will take a leading role in activating and beautifying public spaces. This focus will drive foot traffic to benefit our economy, add value and enjoyment to the Downtown experience, influence greater connectivity between key attractions, and bring continued attention to public safety and attractiveness of our dynamic environment.

Goal 2: Bring the Community Downtown to Celebrate
The BDA will embed principles that foster participation, diversity, equity, and inclusion in its programs, leadership, and events.

Goal 3: Champion Improvements to Transportation Access, Connectivity, and Choices
The BDA will advocate for improving access to and, through and within Downtown, including a range of multimodal mobility strategies and initiatives.

Goal 4: Advocate for Downtown’s Economy with Data and Research
The BDA establishes itself as the primary source of Downtown economic performance data by expanding its capacity to collect, analyze, and report data about key economic sectors and market trends.

Goal 5: Support Downtown’s Storefront and Retail Economy
The BDA will support street-level businesses with storytelling, new marketing opportunities, and advocacy to reduce regulatory burdens.

Goal 6: Strengthen the BDA to Take on New Initiatives
The BDA develops new funding sources to allow the organization to scale with Downtown’s growth, take advantage of emerging opportunities for community investment, address new challenges, and respond effectively to member and stakeholder priorities.